Featuring:

Branding & design

Digital strategy

Virtual scoring

Event Promotion:
DIY Landmine

What do you do when a global pandemic shuts down the largest mountain bike race in New England? Well you get really creative really fast, come up with a Plan B, and move the entire thing virtually.

How Do You Keep People Motivated in a "Virtual" Event?

That's a great question... Through constant messaging & inspirational graphics posted across all channels including BikeReg, Strava, Facebook, Instagram, and newsletters.  Steady & consistent messaging kept people's attention - and recognition of the many achievements racers made certainly added to the "race feel" of the virtual event.

Big props to Bikebarn Racing for stepping in to see that the event would still go in some shape or form despite the pandemic that ruined original plans.

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